Account-Based Marketing on LinkedIn, From First Impression to Closed Deal
Most of your best customers come from a short list of companies. ABM means you spend your ad budget only on those companies. On LinkedIn, we show your ads to the right people inside each one: the people who decide what to buy. Then we guide them step by step, from first hearing about you to booking a meeting.
- Account Setup
- Tracking & Analytics
- Retargeting Audiences
Why LinkedIn is built for ABM
LinkedIn isn’t just a professional network — it’s a high-intent platform where the right people are ready to engage.
20+
targeting categories
Reach a company, then the exact roles inside it
3X
more of its core audience reached by AMFI
Your message reaches the right people, at scale
1 billion+
professionals
Your target companies’ decision-makers are here
What's included
Target company list
we build or improve your list of top companies.
Decision-maker map
the job titles and levels of the people who decide.
Ads for every stage
a different message as each company gets warmer.
Personal messages
ads tailored by industry, company type or role. For your biggest targets, ads made for just one company.
Company-level reports
see which companies watch, engage with and click your ads.
Sales handoff
we share a list of warm companies with your sales team.
How it works
People who leave your website are added to an audience. They see your ad again on LinkedIn until they become a lead.
Who it's for
You have a clear list of companies you want to win
Your deals are large and involve several decision-makers
You are entering a new market or industry
The ABM journey we build
Each company sees a different ad as it gets warmer, from a first video to a demo offer.
Each step makes target companies warmer
1Awareness
Video and thought leader ads
- 2
Engagement
Document ads and case studies
- 3
Consideration
Retargeting with proof and stories
- 4
Conversion
Demo offers and Lead Gen Forms
Results we've delivered
We ran ABM ads on LinkedIn aimed at one single company: a Fortune Global 500 carmaker. We have also built trust with banking and finance leaders through focused LinkedIn campaigns.
Quick answers to common questions
How many companies do I need?
ABM can work with just one company. LinkedIn needs at least 300 people in an audience, so we combine companies and job titles to reach that.
Can you target specific people?
We target by company plus job title, team and level. You can also upload a contact list.
How do we measure success?
We track which companies see your ads, which engage, which visit your website, and which become sales deals.
Do I need a CRM?
No. A simple spreadsheet of company names is enough to start.
Get in front of the companies that matter most.
Let’s set up your LinkedIn Ads the right way — with proper tracking, retargeting and a clear plan for growth.