How to Use LinkedIn Campaign Manager
Overview
Set up your account, understand how it is structured, and use the key tools to run and optimize your ads.
Campaign Manager is LinkedIn’s free, self-serve platform for creating, measuring and optimizing ads. This guide explains how to set it up, how accounts, campaigns, ad sets and ads fit together, and which tools to use every week. It reflects LinkedIn’s latest naming and official documentation.
Professionals reachable from Campaign Manager
Year-on-year ROI improvement for LinkedIn marketing customers
Lead efficiency (QoQ) for advertisers running balanced full-funnel campaigns
Of B2B marketers say LinkedIn is the most effective channel for high-quality leads
What you'll get from this guide
- A 4-step setup: account, LinkedIn Page, billing and team access
- A clear diagram of how accounts, campaigns, ad sets and ads fit together
- What changed in LinkedIn's naming (campaign groups are now campaigns)
- The 9 key tools in Campaign Manager and what each one does
- A simple weekly routine to check performance and act on it
- Conversion tracking tips so you capture data from day one
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Sourced from LinkedIn’s official Marketing Solutions resources.