What Are the Different Types of LinkedIn Ads?
Overview
Every LinkedIn ad format compared: where it appears, what it’s best for, and the key specs.
Choosing the right ad format is the difference between reaching buyers and wasting budget. This guide compares all of LinkedIn’s ad formats side by side, so you can match each one to your campaign objective. Specs and use cases come straight from LinkedIn’s official Ads Guide.
2-3x
Lift in brand attributes when advertising on LinkedIn
33%
Increase in purchase intent from ad exposure
Up to 2x
Higher conversion rates for marketers on LinkedIn
6x
More likely to convert when exposed to both brand and acquisition messages
What you'll get from this guide
- All 15 LinkedIn ad formats and add-ons in one place, grouped into 4 ad families
- Where each ad appears: feed, inbox, right rail, or off LinkedIn
- Best use and key specs for every format (sizes, file types, character limits)
- How Lead Gen Forms work and when to use them
- A quick "which format should I choose?" table by goal
- A timeline of how LinkedIn's ad formats evolved, 2005 to 2023
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Sourced from LinkedIn’s official Marketing Solutions resources.