How to Use LinkedIn Ads for Account-Based Marketing
Overview
Reach decision-makers at your target accounts with Company Targeting, role filters and the right ad formats.
Account-based marketing works best on LinkedIn because members list where they work and what they do. This guide shows you how to target your priority companies and the people inside them who make buying decisions. Every step follows LinkedIn’s official Company Targeting and Matched Audiences guidance.
84%
Of businesses using ABM report higher ROI than other marketing campaigns
~130M
Decision-makers on LinkedIn
13M+
LinkedIn Pages your target company list is matched against
300,000
Companies you can upload in a single account list
What you'll get from this guide
- An 8-step playbook to launch an ABM campaign on LinkedIn
- How to prepare and upload your target company list (format, limits, matching time)
- How to reach decision-makers by layering job function, seniority and buyer groups
- Which ad formats to use at each buying stage: awareness, engagement, conversion
- Audience size guidance so your ABM campaigns still deliver at scale
- LinkedIn's own best practices for aligning sales and marketing on ABM
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Sourced from LinkedIn’s official Marketing Solutions resources.