How to Advertise on LinkedIn
Overview
A step-by-step guide to running your first LinkedIn Ads campaign, from setup to launch.
LinkedIn lets you reach professionals by job title, company, industry and seniority, using data members share on their own profiles. This free guide walks you through launching your first LinkedIn Ads campaign in Campaign Manager, step by step. It is built only from LinkedIn’s official resources, so you can follow it with confidence.
1.2B+
Professionals you can reach through Campaign Manager
~130M
Decision-makers on LinkedIn
63%
Of members trust what companies post on LinkedIn
~70M
Companies have a LinkedIn Page
What you'll get from this guide
- A pre-launch checklist: everything you need before your first campaign
- The 11-step process to set up, build and launch a campaign in Campaign Manager
- How LinkedIn ad pricing works: the auction, bidding and objective-based billing
- Which campaign objective to pick for awareness, consideration or conversion
- Audience size guidelines so your targeting is neither too narrow nor too broad
- Tips to optimize after launch, plus links to LinkedIn's official sources
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Sourced from LinkedIn’s official Marketing Solutions resources.