Overview
Getting the foundations right from day one
A UK-based organisation helps health and wellness practitioners add accredited blood testing to their practice through a UKAS-accredited laboratory partner. With no presence on LinkedIn, it partnered with Confia to reach practitioners where they spend their professional time.
The challenge
Starting from zero meant everything had to be built: a company page, an ad account, audience targeting and the tracking needed to measure results and retarget interested prospects.
Getting those foundations right from day one was essential, so the programme could learn and scale without rework.
The approach
1. Foundations first. Confia created the LinkedIn Company Page and ad account, and configured Campaign Manager and audience targeting.
2. Measurement built in. Installed the LinkedIn Insight Tag and set up conversion and landing-page tracking.
3. Creative that speaks to practitioners. An AI-generated partner video presented the offer directly: premium testing for their clients through an accredited UK laboratory, a 10% commission, and no need to build a lab of their own.
4. Retargeting in layers. Three retargeting audiences re-engaged prospects at different stages of the funnel.
The results
1. A complete LinkedIn programme taken from zero to live
2. Full tracking in place: Insight Tag, conversions and landing page
3. Three retargeting layers keeping prospects engaged
0 → Live
BUILT FROM SCRATCH
Full
TRACKING SET UP
3
RETARGETING LAYERS
At a glance
Industry
Healthcare diagnostics
Headquarters
United Kingdom
Services
LinkedIn setup, creative, retargeting