Overview
From zero awareness to sales conversations, fast
A San Francisco-based AI and SaaS start-up set out to make enterprise AI predictable and scalable. As an early-stage venture, it needed traction quickly, and partnered with Confia to reach business leaders on LinkedIn.
The challenge
Every new AI company faces the same two hurdles: little brand recognition and a market full of AI claims.
The start-up needed to cut through, reach the right buyers and turn interest into demos, all on a launch budget.
The approach
1. An end-to-end funnel. Confia built a thought-leadership and positioning campaign on LinkedIn Ads, driving to a purpose-built landing page.
2. Founder-led video. Ads featured the company’s founder and CEO, giving the message authority and a human voice.
3. An offer worth acting on. A free AI-workflow implementation worth up to US$5,000 for the first 10 logistics and warehousing companies, automating work across dispatch, inventory and vendor emails.
4. Scaling with discipline. The launch used a US$5,000 first-month credit, then moved to a steady US$3,000 per month.
The results
1. Qualified product demos delivered in the first month
2. The full US$5K launch credit put to work in month one
3. A sustainable US$3K/month investment level established
US$5K
MONTH-1 AD CREDIT DEPLOYED
US$3K/mo
STEADY ONGOING SPEND
Month 1
QUALIFIED DEMOS DELIVERED
At a glance
Industry
AI & SaaS
Headquarters
San Francisco, USA
Services
LinkedIn Ads, funnel build