Overview
One global brand, many local front doors
A Fortune 500 workforce-solutions leader operates in around 75 countries, with specialist brands including an IT-resourcing business. Confia focused on how the brand showed up in search and social across key markets.
The challenge
A family of regional websites and specialist brands brings reach, but also complexity. Each site needed to perform in its own market and language while staying true to one global brand.
Social media needed the same discipline: a clear direction that reflected the company’s position as a global employer and workforce partner.
The approach
1. A social strategy with clear direction. Recommendations spanning strategy, content and channel mix.
2. SEO across the regional family. Search optimisation for the UK, Mexico and North America sites.
3. Stronger organic visibility. On-page improvements across the portfolio, including the IT-resourcing specialist brand.
The results
1. SEO delivered across three regions and multiple sites
2. Organic-visibility improvements across the core brand and its specialist brands
3. A defined social strategy and content direction for the brand
3
REGIONS: UK, MEXICO, N. AMERICA
Multi-site
SEO DELIVERY
Social
STRATEGY & CONTENT
At a glance
Industry
Workforce solutions
Footprint
~75 countries
Services
SEO, social strategy