Overview
Winning the retail moments that matter
A global watch, jewellery and accessories house, with a portfolio of owned and licensed brands, relies on a large North American retail and e-commerce base. Confia planned and executed its campaigns for that market.
The challenge
Retail runs on moments. The brand needed to make the most of key occasions such as Women’s Day and Mother’s Day, while keeping customers engaged in the weeks between.
That meant disciplined planning, precise segmentation and reliable multi-wave execution at scale.
The approach
1. A seasonal calendar built around retail moments. Campaigns planned for Women’s Day, Mother’s Day and other key occasions.
2. End-to-end execution in IBM Unica. Every campaign was built in full within IBM Unica, from audience segmentation to multi-wave delivery.
3. Always-on between the peaks. Ongoing promotional and always-on campaigns kept the brand in front of North American customers year-round.
The results
1. A structured seasonal calendar tied to high-value retail moments
2. Segmented, multi-wave campaigns delivered end-to-end on IBM Unica
3. Continuous always-on presence across North America
IBM Unica
CAMPAIGN PLATFORM
Seasonal
WOMEN’S & MOTHER’S DAY
N. America
MARKET FOCUS
At a glance
Industry
Retail & e-commerce
Market
North America
Services
Campaign planning & execution