Overview
From engineering depth to measurable demand
A San Jose-based enterprise-software and product-engineering firm had deep technical credentials, but its marketing needed to do more than build awareness. Leading the full marketing function, Confia rebuilt it around demand:
Before
strong engineering stories that were not consistently turning into sales conversations.
Now
a demand engine built on proof-led advertising, a growing LinkedIn audience and a dedicated AI destination.
The challenge
Engineering-services buyers want evidence, not claims. The firm needed to turn its client successes into content that prompted action, in a market moving fast toward AI.
That shift raised a positioning question: how could the company present its AI initiatives as a distinct, credible offering, with a digital home to match?
The approach
1. Proof-led advertising, tested and refined. Case-study ads ran as structured A/B tests, leading with outcomes such as 40% faster validation cycles with AI and 1,000+ hours saved through automated test generation, drawn from work with a billion-dollar global networking enterprise and a Fortune 500 client.
2. Product storytelling in video. A video campaign introduced the company’s proprietary AI framework for adaptive regression testing.
3. Audience growth on LinkedIn. Social ad campaigns built awareness and grew the company’s LinkedIn follower base.
4. A new home for AI. A dedicated AI website and supporting AI-initiative pages were launched as a core demand asset.
The results
1. US$1.5M in pipeline generated
2. 50+ sales-qualified leads and 20+ booked meetings
3. A dedicated AI website launched to anchor the company’s AI positioning
US$1.5M
PIPELINE GENERATED
50+
SALES-QUALIFIED LEADS
20+
MEETINGS BOOKED
At a glance
Industry
Enterprise software & product engineering
Headquarters
San Jose, USA
Services
Full-funnel marketing, paid social, web