Overview
Rebuilding the digital front door
A product-engineering and semiconductor services company, part of a Fortune 500 global electronics group, depends on its website to win the trust of global buyers. Confia owned its entire digital footprint:
Before
a website that needed stronger structure for both search visibility and conversion.
Now
a rebuilt site and an integrated programme of SEO, paid search and social that grew organic traffic and sustained it.
The challenge
For an engineering-services firm, the website is often the first real conversation with a buyer. It had to be easy to find, easy to navigate and built to convert.
Growth also had to last. The company needed an approach that would keep organic traffic rising after launch, supported by paid and social channels.
The approach
1. An end-to-end website revamp. Information architecture, content and on-page structure rebuilt for search and conversion.
2. SEO on every front. Technical, on-page and content SEO to drive growth and then sustain it.
3. Paid search for high-intent demand. Google Ads campaigns complemented organic reach and captured buyers ready to act.
4. Consistent social presence. The brand’s social handles and content managed across channels.
The results
1. Organic traffic grew from ~35K to nearly 45K monthly visits, and was sustained through ongoing SEO
2. A fully revamped website built for search and conversion
3. One integrated programme across SEO, paid search and social
35K → 45K
MONTHLY ORGANIC VISITS
Full
WEBSITE REVAMP
Full stack
SEO · PAID · SOCIAL
At a glance
Industry
Semiconductors & product engineering
Parent
Fortune 500 electronics group
Services
Website, SEO, Google Ads, social